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The Heartbeat of Fashion

Main Gallery

February 26 – April 24, 2010

Press Release

Howard Greenberg Gallery is pleased to present The Heartbeat of Fashion As Inspired by F.C. Gundlach. Originally conceived by collector, photographer, and publisher F.C. Gundlach, The Heartbeat of Fashion illustrates the history of fashion photography in the broadest sense and documents how fashion is a central part of our lives. It re-examines the role of the fashion photograph and the ways in which fashion reflects the ideas and attitudes of the times. Fashion and the fashion photograph are broadly interpreted as more than just a means to sell clothing; they have to anticipate trends and visualize ideas through images that are identifiable. “The catwalks of the world are no longer to be found in the protected zones of the fashion metropolises; they have moved onto the streets and into the living-rooms, kitchens and bedrooms of our society,” notes Gundlach.Following Gundlach’s theme, Howard Greenberg Gallery will exhibit a group of photographs from its collection including works by Richard Avedon, Lillian Bassman, Brassai, Bruce Davidson, Frantisek Drtikol, Louis Faurer, William Klein, Leon Levinstein, Saul Leiter, Lisette Model, George Platt Lynes, Edward Steichen, and Irving Penn, among others.