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Jil Sander by Joel Meyerowitz, 2021 ad campaign, europe

From Masters of Photography:

 

“A photograph is an interruption in our flow of time… we are shaken out of our dream state for a brief moment of consciousness, where we suddenly see with the clarity of a newborn who is gifted with an old eye”.

 

This is one of Joel Meyerowitz’ definitions of his medium. A hint of what we see in the pictures he made for the new Jil Sander campaign, following Lucie and Luke Meier’s invitation to capture their Winter collections.

 

Meyerowitz draws geometries and sculpts volumes with light and colour. A feature that has made his photography iconic, whimsical, and new, since 1960’s New York. Here he plays with fashion, abstraction, lyrical chromatic accents, and bodies, blurring the boundaries between subjectivity and objectivity. His images seem to suggest that we are interconnected, interdependent, not just as humans, but with space, nature, and our shadows.

 

To see more images from the campaign, please visit the Masters of Photography website here